Moenou

Moenou represents a modern approach to greeting cards, transforming the traditional paper card experience into a collaborative digital platform that brings people together, regardless of distance. Built entirely from scratch, this project showcases a complete end-to-end development process, from initial concept and requirements analysis to full production deployment.

You can see the main site here: www.moenou.fr

Stacks involved

• React
• TypeScript
• Node.js
• Strapi (Headless CMS)
• Docker

Key Capabilities

• Authentication & Authorization
• Payment Integration
• Real-time Collaboration
• Monitoring & Observability
• SEO & Analytics
• Email Marketing Automation

Moenou is a collaborative virtual greeting card platform that revolutionizes how we share special moments. The platform allows multiple people to contribute to a single greeting card by adding personalized messages, images, and GIFs, creating a unique and collective experience for any occasion.

With over 220 available templates and support for all occasions - from birthdays and weddings to condolences and workplace farewells - Moenou solves the common problem of organizing group cards, especially when participants are geographically distributed or unavailable at the same time.

The platform features drag & drop functionality, real-time collaboration, scheduled sending, downloadable cards, and a comprehensive content management system powered by Strapi.

I was in charge of establishing the project requirements and implementing the complete solution, working as part of a 2-developer team.

• Requirements Analysis: Established project needs and technical specifications
• Full-Stack Development: Implemented both frontend and backend solutions
• Architecture Design: Designed the system architecture for scalability and performance
• CMS Integration: Built comprehensive content management system with Strapi
• Authentication System: Implemented secure user authentication and authorization
• Payment Integration: Integrated payment processing for premium features
• Collaborative Features: Developed real-time drag & drop and collaborative editing
• Role & Permissions: Created granular user roles and permissions system
• Monitoring & Observability: Implemented comprehensive health checks and uptime monitoring
• SEO Optimization: Conducted technical SEO audits and performance optimization
• Marketing Analytics: Built tracking systems for user behavior and conversion metrics
• Email Automation: Developed automated mailing cycles and newsletter systems

Core Platform Features

• Drag & Drop Interface: Intuitive card creation with drag & drop functionality
• Real-time Collaboration: Multiple users can contribute to cards simultaneously
• Template System: 220+ customizable templates for all occasions
• Asset Management: Upload and manage images, GIFs, and other media
• Scheduled Sending: Program card delivery for the perfect moment
• Downloadable Cards: Export cards for offline sharing

Technical Infrastructure

• Headless CMS: Complete Strapi integration for content management
• Authentication & Authorization: Secure user system with role-based permissions
• Payment Processing: Integrated payment system for premium features
• Responsive Design: Mobile-first approach with cross-device compatibility
• Performance Optimization: Fast loading times and smooth user experience
• Health Monitoring: 99% uptime achievement through comprehensive health checks
• Observability Stack: Real-time monitoring, logging, and alerting systems
• SEO Infrastructure: Technical SEO implementation and performance tracking

Business Features

• Multi-occasion Support: Cards for birthdays, weddings, farewells, condolences, and more
• User Dashboard: Comprehensive user account management
• Marketing Analytics: Advanced tracking of user behavior, conversion funnels, and engagement metrics
• Email Marketing Automation: Sophisticated mailing cycles with segmentation and personalization
• Customer Support: FAQ system and support integration
• SEO Performance: Continuous SEO audits and optimization for search visibility

Collaborative Technology

Built a real-time collaborative system that allows multiple users to work on the same card simultaneously, with live updates and conflict resolution.

Scalable Architecture

Designed and implemented a scalable architecture using Docker containers, ensuring the platform can handle growing user demands.

Content Management

Created a comprehensive CMS solution with Strapi, enabling non-technical team members to manage templates, content, and user data effectively.

User Experience

Developed an intuitive interface that makes card creation accessible to users of all technical levels, with drag & drop functionality and guided workflows.

Monitoring & Observability

Implemented a comprehensive monitoring stack achieving 99% uptime through proactive health checks, real-time alerting, and detailed observability across all system components.

SEO & Marketing Analytics

Conducted thorough SEO audits and implemented marketing analytics to track user acquisition, engagement patterns, and conversion metrics, enabling data-driven optimization decisions.

Email Marketing Automation

Built sophisticated mailing cycles with automated user segmentation, personalized content delivery, and performance tracking to maximize user engagement and retention.

• 220+ Templates: Extensive library covering all major occasions
• 99% Uptime: Achieved exceptional reliability through comprehensive monitoring
• SEO Optimization: Improved search visibility through technical SEO audits
• Marketing Analytics: Data-driven insights for user acquisition and engagement
• Email Automation: Sophisticated mailing cycles with high engagement rates
• Collaborative Innovation: Solved the traditional problem of group card coordination
• User Engagement: Created a platform that brings people together digitally
• Business Growth: From concept to deployed platform in 6 months
• Team Collaboration: Successfully delivered as part of a 2-person development team

Moenou transforms the greeting card experience by making it collaborative, digital, and accessible. Built completely from scratch in 6 months, the platform successfully bridges the gap between traditional paper cards and modern digital communication. From initial architecture design to production deployment, every component was custom-developed to offer a unique solution for expressing collective sentiments in our increasingly connected yet distributed world.